Evaluate vs. Measure

In the red corner weighing in at 215 pounds fighting out of ThisIsn'tWorthIt, TX is "Evaluate."

In the blue corner weighing in at 216 pounds fighting out of MeaninglessArgument, MN is "Measure."

Today in our EA planning meeting there was a 10 minute discussion about the differences between evaluating and measuring.  It could have easily gone on for another 30 minutes, but thankfully we moved on.  While I could very easily admit and defend that there is a difference, I could also not.  It was a ridiculous conversation and further evidence of the over-thinking that can occur in business world.

More evidence came a few minutes later while reviewing the goals.  The team decided that we can't have goals yet because we hadn't decided what "framework" we were going to use (e.g. mission, vision, goals vs. something else that I forgot.)  It was a little absurd.